Wednesday, February 06, 2013

Whining (or the customer is always Wrong).

Newly delivered wine in the Wayside Tavern cellar.
This wine will not be retailed.
It is exclusively sold uncorked to diners-at-the-table in the Wayside Tavern restaurant.
Recently Australian wine producer Yalumba discovered that some of their wines were being offered in the USA by a wine club run by the National Rifle Association.

Yalumba must be selling more wine than they can produce or something, as they immediately took action to have their wines removed from sale.

This was the (cough) brainstorm of current Yalumba boss Robert Hill Smith (he is the 5th generation of the family in the business, not the "founder" - as was erronously reported in much of the US media).

Robert Hill Smith would seem to have a brown thumb in marketing:

The money quote:

 “Philosophically, I’m not disposed towards the NRA, which runs counter to my family’s, and I would think all my employees’, positions on gun laws,” Yalumba founder (sic) Robert Hill Smith said. “We will act to withdraw our stock or at least not service the account any longer.”
Just as well he owns the company.  An employed executive would be fired in seconds, or just however long it took for his boss to learn of that quote.
Mine Host's heart bleeds for the marketing people who have put in years of effort lifting the profile of Australian wine in North America, efforts that have likely just been set back by years.
Yalumba want to "act to withdraw" their stock from gun owners?  Mine Host, a long standing and very bitter opponent of gun laws, stands ready to assist.
The wine list at the Wayside Tavern (one of the better wine lists in Qld) will no longer include anything from Yalumba.  (Just as soon as current stocks are cleared that is, hehe).
Those who know their plonk will recognise the quantities and quality of the wines in the picture above, and know the subtle damage this decision will do to Yalumba.
Parked beside the (last ever) order of Yalumba Octavius, is an equal quantity of Jim Barry Armagh.
Jim Barry wines boss Peter Barry, had this to say about his wine being offered by the NRA:

 "No matter religion, colour or creed, I’m just happy people are drinking and enjoying Australian wine.”
You can't argue with that sentiment!  What a fun fellow he must be to those lucky enough to know him.
Jim Barry Armagh, a far superior drop than the Yalumba Octavius, will be promoted heavily by Mine Host.  (Update:  This is not true.  The Armagh is too hard to come by, supplies are too limited, and it is too good, I'm already able to sell 10 times the allocation Jim Barry gives me.  But I'll do what I can for a winery that produces such first class wine.  For quality, Jim Barry is in the top Five of Australian wines.)
Mine Host urges all who enjoy their wines to help these two wine companies:

Yalumba want less customers, (you all know what to do)
Jim Barry are happy to know you are enjoying Australian wine!
Lets all do our best to help Jim Barry Wines have their wish granted!

Update:  For some reason this story received very little coverage in Australia.  Therefore  Hat tip to Paco for bringing this piece of treason to Mine Host's attention.


mojo said...

"Just as well he owns the company. An employed executive would be fired in seconds, or just however long it took for his boss to learn of that quote."

You got that right. He'd have sailed over the sidewalk and plopped in the middle of the street, with a footprint on his backside.

Boy on a bike said...

I look forward to seeing excess Yalumba export stock appearing at auction sites. Then you'll know they're hurting.